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December 2010 – habitusnet consulting ag Skip to content

Monthly Archives: December 2010

Google vs. Apple — Android vs. Apple’s iOS

| 1 comments

I am an avid reader of TechCrunch and Mashable and spend quite some energy retweeting and posting to Facebook when I am inspired to broadcast or share.

While reading this article on TechCrunch I was actually compelled to comment in more detail and below is the comment.

To save you a hearty read, the key point in this article is that Android is likely to be an “explosive” force in 2011.  The author makes a good case but partially agrees and argues with Scoble popular opinions that this is bad for iOS/iPhone.  In turn, Scoble feels that bad for iOS/iPhone means bad for everyone because excellence is delivered effectively via the efforts of quality control from the single source Apple.

These comments quickly turned to the topic of passion that everyone in our sector thinks quite a bit about.  This article activated the readers to chime in with their ideas and expert opinions so I am no different.  As I tend not to blog too often, I decided to bridge this with our corporate blog.  This post-pc era perspective touches many of the same elements in our business transformation consulting services.

Ahh this conversation is fun to postulate about… with so many opinions and perspectives.

Apple vs. Google in the platform war: my take is Apple wins, this is why.

The AppStore/iTunes/iAd/OS and overall ecosystem of Apple is pretty strong and scaling pretty well.  They are performing amazing feats of business scalability.  As long as they keep their operational performance high, they may have an advantage of quality that other platform makers won’t be able to ensure.  Don’t under estimate the dark power of that force.

Additionally, please keep in mind that Apple is gaining serious “market shifting” advantages developing the consumer option of simplicity in a deeply complicated market with competing daily “explosions” and distracting noises, logic and tremendous budgets.
In the “post-pc era” the technical/marketing elements that previously won the leadership positions are not the keys to this new kingdom. The rules of success in the cloud based, “app for that” centric, always on, live/on-demand data access, with consumer driven collaborative intelligence, monitization and consumption.

Have a look at this WolframAlpha “analysis”:
Money matters in this platform fight.  Apple/Google are an epic force with their operational cost/profit story.

Google/Android has a lot going for it and the logic of creating an open platform is very much the key to the win so I agree that the Android platform has rich promise as a market maker and contender. (I won’t rehash the authors concrete points on why Android is strong.)

As long as Apple remains essentially closed they are creating enemies but they are also setting the pace and trend.  I also believe that Apple is at the lead of forging new ground for consumer behavior, as the leader in this essential element, it sets another tough hurdle for any other competitor.

Leaders like Apple set the pace, distance, and altitude of the mountain marathon race.  That can be the wining advantage.

With all this fighting, I hope the winners keep their eye on their larger responsibilities as global citizens.  The fight is fun to watch and play while dominance story plays out but the stakes are high and match point is defining our freedom and our future.

The winners will be leading the information rights and access definition of this new era and we have seen that companies that measure their success by profit/shareholder value alone don’t tend to think about the bigger picture.